What is a SWOT analysis
What is a SWOT analysis? A SWOT analysis is a methodological tool for identifying an organization’s internal strengths (S) and weaknesses (W), as well as its external opportunities (O) and threats (T).
If you’ve ever created a business plan or tried to make an organizational decision, chances are you’ve heard of a SWOT analysis.
Some say the tool was developed by the Stanford Research Institute in the 1960s, while others credit the efforts of the Harvard Business School in the 1950s.
One thing’s for sure though, the different origin stories agree that the SWOT analysis was developed to improve strategic decision making in organizations.