How to make a Marketing plan
A marketing plan will help you answer important questions about your business and act as a reference point to help you execute your marketing strategy. It will also help you create services and products your customers want to buy. So here is the guide just for you: How to create a marketing plan.
Marketing strategy vs marketing plan
Although the two terms are sometimes used interchangeably, they are different concepts.
A marketing strategy has broad scope, looks at every possible influencing factor and sets the overall direction for your business. A strategy tackles the question of ‘why?’ It will help you define your vision, mission and business goals. Your business goals might be identified as: