firing out a few tweets and Facebook posts with links to your blog is not a social media strategy.
A good social media strategy takes planning, consistency and a bit of elbow grease. But by doing it the smart way you can increase leads, conversions and sales without sacrificing too much time and effort.
This is how you get more with less.
Identify your goals and audience
First and foremost, you need to establish your goals and pin down your personas.
Want to run lots of competitions? Shout about all the great stuff you’re doing? Use social media for recruiting? Want your customer service to be more responsive? Working out exactly what it is you’re looking to do with social networks will help you focus your social media strategy.
The other key is identifying who it is you’re talking to – who is you ideal audience? You should develop your buyer personas to determine your audience’s main challenges and what they want to hear.
Armed with your objectives and personas, you can single out the social media platforms your ideal customers use and focus your activity on them.